On March 30, 2025, Jirawat Phromanee, Acting Mayor of Hua Hin, led a group of municipal employees in a public awareness campaign aimed at addressing social order and drug prevention around the Chat Chai Market. This initiative was part of a broader effort to tackle the ongoing issue of drug abuse in the region.

The event was also attended by key provincial leaders, including Sittichai Sawatsan, Governor of Prachuap Khiri Khan, Kittipong Sukhaphakakul, Deputy Governor, and other local officials from Huahin and Sam Roi Yot districts. The attendees participated in a community-based training program to strengthen skills in managing local communities and addressing drug-related challenges sustainably. This program is part of an ongoing effort to improve drug prevention and create long-term solutions.

Governor Sittichai emphasized the “Next Move Prachuap” initiative, which aims to continue advancing the province’s development, focusing on a sustainable approach to drug control. The campaign underscores the importance of both public and government collaboration in maintaining social order and improving safety across the region.