Pattaya’s luxury real estate market is experiencing a strong rebound, spurred by an influx of international tourists, expanding infrastructure, and growing demand for premium beachfront properties. One such development, Sansiri’s PTY Residence Sai 1, has seen remarkable success, with the foreign ownership quota selling out within hours following its launch on March 6, 2025. The project highlights the city’s potential as both a world-class tourism destination and an attractive investment opportunity.
Pattaya, already one of Thailand’s most vibrant real estate hubs, has seen a sharp increase in interest from both domestic and international buyers, driven by the city’s economic growth and resurgence in tourism. In 2024, Pattaya welcomed over 22 million visitors, marking a nearly 60% increase from pre-pandemic levels, and solidifying its position as Thailand’s second-most-visited city after Bangkok. This growth has spurred demand for both short-term accommodations and long-term residential properties, especially in prime beachfront areas.
Luxury condo developments in Pattaya are capitalising on this demand, with occupancy rates in hotels consistently high at 85% to 90%, and global hotel brands continuing to expand their footprint. The most coveted properties are those that offer beachfront access, stunning views, and high-end amenities, such as those found in the PTY Residence Sai 1, developed by Sansiri Plc. This 3.2 billion baht development occupies one of the last remaining freehold beachfront plots on Pattaya Sai 1 Road, providing residents with an exclusive living experience.
The development boasts 327 units, with prices starting at 6.99 million baht for a one-bedroom unit, and 19.9 to 30 million baht for two-bedroom units. Amenities include a beachfront infinity pool, a fitness centre, and concierge services, while the design combines modern luxury with functional elegance. The property’s proximity to key lifestyle destinations like Walking Street and Bali Hai Pier further adds to its appeal.
Sansiri’s online booking system, launched to accommodate demand from international buyers, saw the entire foreign ownership quota sell out in just a few hours, generating 1.85 billion baht in sales. This rapid sell-out demonstrates the strong confidence in both Sansiri’s brand and Pattaya’s future as a top-tier real estate market.
For local buyers, an exclusive pre-sale event will be held on March 29-30, 2025, at the Hilton Pattaya, offering a chance to secure high-floor units with sea views. As the city’s infrastructure continues to improve, including better connectivity to Bangkok, Pattaya’s reputation as a lucrative investment destination continues to grow. Investors are taking notice of the area’s strong rental yields, driven by an influx of expatriates and professionals seeking residence in the city.
The PTY Residence Sai 1 development represents an exceptional opportunity for both homeowners and investors seeking a luxurious beachfront lifestyle in one of Thailand’s most dynamic real estate markets.
