Thailand is weighing further loosening its liquor regulations following a new law that allows more venues to sell alcohol daily, aiming to boost tourism while preserving religious observance.
On Saturday, May 10, 2025, a new law came into force permitting the sale of alcohol at five types of venues, despite retaining restrictions during key Buddhist holidays such as Makha Bucha, Visakha Bucha, Asanha Bucha, and the start and end of Buddhist Lent.
The revised regulation grants exemptions to international airport terminals serving outbound passengers, licensed entertainment establishments including pubs and restaurants, designated tourist sites, registered hotels, and venues hosting national or international events. Officials have indicated that grocery stores in tourist zones may also be added in the future.
While an official assessment of the policy’s impact has yet to be released, authorities argue that controlled regulation is more realistic than blanket bans. Enforcement would include oversight of vendors and age restrictions for buyers, reflecting a practical shift in managing alcohol consumption.
The measure was introduced with an eye toward supporting Thailand’s tourism economy. No adverse effects were reported following its first application on Visakha Bucha Day, May 11.
Tourism and Sports Minister Sorawong Thienthong has voiced support for the changes, along with Chousak Sirinil, Minister of the Prime Minister’s Office, who oversees the National Office of Buddhism. Both noted the changes had been under consideration for some time as part of broader tourism promotion strategies.
